Supreme Court Pro-Innovation Decision in Bilski Case Sets Stage for Augme Technologies Growth

NEW YORK, NY -- (Marketwire) -- 06/30/10 -- Augme Technologies, Inc. (OTCBB: AUGT), a leading developer and provider of patented and innovative smart mobile technology, today announced that it welcomed Mondays ruling by the Supreme Court in the closely watched Bilski v. Kappos case. The Supreme Court rejected a federal circuit courts opinion that the so-called "machine-or-transformation" test should be the only test of patentability and reaffirmed the need for patent laws that ensure technological progress in key areas such as Internet software. Through this ruling, the court has specifically recognized that applying the lower courts very narrow view regarding the machine-or-transformation test would stifle innovation in critically important 21st century technologies such as those utilized by Augme in the Internet and computer software industry.

"Our inventions are transformative, and while we had prepared for a more narrowing decision that would have still supported our strong patent portfolio, we were pleasantly surprised and strongly applaud the Supreme Courts ruling in the Bilski case," stated Nathaniel Bradley, Chief Technology and Product Officer at Augme Technologies, Inc. "We have built and patented our industry leading solutions, and our IP portfolio provides protection for our innovations. The patent law that has been enriched with this decision provides critically important incentives to all of our stakeholders and clarifies our ownership of specific content targeting technologies in our business sector. Mondays ruling will enable Augme and the entire software industry to continue making important contributions to our economy. We expect the District Courts contemplating our pending matters involving AOL and Yahoo to move forward favorably now that the Supreme Court has weighed in on these important issues, providing a clear picture of where our foundational inventions reside in the field of foundational Internet technologies."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augmes intuitive new media marketing platforms provide companies the control they need to quickly create, deploy and measure media-rich, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms condense the customer loyalty cycle by delivering personalized brand experience to customers where they work, play and live. Through its three operating divisions, including mobile marketing (AD LIFE153;), video content delivery (AD BOOM153;) and ad network provisioning (AD SERVE153;), Augme is connecting brands and content to consumers in a network of mobile and multimedia experiences that enable companies and their marketing agencies to create new markets and monetize brand interactions. Augme is headquartered in New York City. For more information, visit http://www.augme.com.

Augme Technologies, Inc.153;, Augme153;, AD LIFE153;, AD BOOM153;, AD SERVE153; and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-10.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.