Island Students Quadruple Recycling Contest Results, Collecting 64 Tons of Outdated Directories

HONOLULU, HI -- (Marketwire) -- 07/07/10 -- The Berry Company, publisher of the Hawaiian Telcom Yellow Pages (HTYP), is proud to announce schools on Hawaiis Neighbor Islands recycled a total of 36,606 outdated directories this year. The annual Think Yellow, Go Green Recycling Program kicked off May 1, 2010, on the islands of Kauai, Hawaii, Maui, Molokai and Lanai, with 45 schools participating. Cash prizes will be awarded to the schools that recycled the highest number of directories per student.

"Altogether, Hawaiis Neighbor Island schools quadrupled last years contest total, from 16 to 64 tons, which local recyclers convert into products that are used on the islands," said Scott Szczekocki, regional director of client services for Berry Hawaii. "We applaud our schools for these outstanding results. Our students are already aware of the importance of local sustainability initiatives and keeping our islands green."

Schools on Kauai, Hawaii and Maui that collected the most directories per student will be awarded a cash prize of 800 for first place, 600 for second place, 400 for third place, 300 for fourth place and 200 for fifth place. The top schools on Molokai will collect 500 for first place and 300 for second place. First place winners include King KaumualiI Elementary on Kauai, Waimea Country School on the Big Island, Kamalii Elementary on Maui and Maunaloa School on Molokai. Lanai High Elementary School will be awarded 350 for participation in this years program. For a complete list of this years winners, visit www.ThinkYellowGoGreen.com.

Throughout the competition, phone books were collected by the schools and transferred to participating island recyclers including Garden Isle Disposal on Kauai, Orchid Island Rubbish Recycle on the Big Island, Maui Disposal, Makoa Trucking on Molokai and Lanai Trucking. The recycled directories are then shipped to Island Shell in Honolulu, Hawaii. The phone books will be converted into oil-absorbent materials and used to manufacture home insulation and mulch for companies such as Green Lava Hydro-Mulch and InCide Pest Control Cellulose Insulation.

In addition to supporting local commerce through its local search solutions, Berry is committed to bringing environmental, social and economic benefits to the places where people live and work. In addition to publishing Hawaiian Telcom Yellow Pages directories, Berry provides local advertisers with web sites, search engine marketing, video and Internet Yellow Pages through its affiliation with www.yp.com.

Recycling is one of the key underpinnings of the companys proactive environmental commitment. Berry also invests in green and source-reduction practices such as:

• Safe Printing -- Using soy-based inks and water-soluble glue
• Smart Paper -- Publishing with paper which contains at least 40 percent recycled content
• Non-Print directories -- Berry has invested in a commitment to offering user-friendly online directories, CD-ROM directories, and downloadable directories

For details on the winning schools, please visit www.ThinkYellowGoGreen.com. To learn more about Berry, visit www.BerryMeansBusiness.com.

ABOUT THE BERRY COMPANY: The Berry Company LLC is owned and operated by Local Insight Media Holdings, Inc. In addition to publishing leading print and Internet directories for more than 130 local telephone companies across the country, Berry provides an array of directory services, including sales, marketing, interactive sales support, ad design and composition services. For nearly 100 years, Berry has offered exceptional service, local market expertise and a constantly expanding family of product offerings. In 2010, the company earned honors as one of Hawaiis Best Places to Work. For more information, please visit www.BerryMeansBusiness.com.

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