A BRA-illiant Fit

LONDON, UNITED KINGDOM -- (Marketwire) -- 02/09/12 -- George at Asda has given the nations men help in choosing right sized bra for their partners this Valentines Day by taking to the streets of London with four gorgeous women wearing its Valentines lingerie range.

The women braved the cold to showcase a selection of the brands extensive bra and knicker range, as well as highlighting the variety of sizes available at George.

When put to the test on the street many loved-up Lotharios had no idea what size would be the best fit for their partner and a recent poll by George at Asda revealed men are coming up bust on bra sizes; 57% admitted they have no idea what size their partner is. Interestingly, nearly 20% of women also revealed they arent sure if theyre wearing the correct size, leaving their men with little hope of getting it right.

But with more than 80% of women saying underwear is at the top of their Valentine wish-list, George has come to the rescue and dropped a well needed hint to men across the country that its the thought, and right size that counts when buying lingerie as a gift for a loved one.

A George spokesperson said: "Following the results of our recent poll we felt it was time to give men across the nation an obvious hint that they may not be always getting their partners sizing correct when buying lingerie as a gift. The heart shaped signs displaying the models bra sizes were the perfect way to show that women of similar sizes can have totally different bust sizes and men need to do their homework in order to win some serious brownie points this Valentines Day.

"We hope that showcasing a selection of whats on offer this Valentines Day in a variety of sizes provided men with a few hints and clues as to what buy their partners this year. Our lingerie range includes cute and feminine everyday essentials for women as well as more luxurious gift sets to make ladies across the nation feel special. We hope London enjoyed its helping hand."

George at Asdas Valentines Lingerie is available nationwide in Asda stores and Asda Living stores as well as on www.george.com with prices starting from as little as GBP 2.50 for knickers and GBP 6 for bras. Sizes vary between styles and range from 34A to 42F, and between size 6 and 24.

For more information or samples please contact Alex Lewis: alex.lewis@freud.com / 020 3003 6311 or Vikki Wallis: Vikki.wallis@freud.com / 020 3003 6556

Notes to Editors

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About Asda Stores Ltd.

Founded in the 1960s, Asda today is one of Britains leading retailers. It has over 180,000 dedicated Asda colleagues serving customers from 515 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 98 per cent of UK homes.

About Asdas Price Guarantee

With Asdas Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsburys, Morrisons and Waitrose, otherwise we will refund the difference.